August 31st 2007 08:21 am
iTunes Without Heroes?
NBC Universal has announced that from December it will be pulling its shows from iTunes Store. This news can be a blow for Apple’s popular download service. After all 40 percent of its total video downloads comes The rift between two media giants opened over packaging/pricing structure (that’s fancy words for money). NBC wants to bump prices, while Apple what’s to keep everything as it is. Apple has previously been under pressure to raise the prices of its downloads; and from no one other then EMI. They threatened with the same action earlier this year when the company’s music division renegotiated its agreement with Apple. Just like the NBC Universal, EMI was asking for higher prices and short-term sales agreements. As a result of these negotiations Apple introduced 130 percent more expensive DRM free music. Since the old arrangement doesn’t expire for a couple of months still, I wouldn’t worry too much; after all iTunes is the world’s biggest online media store; and who in their right mind would ever leave this cash cow. 
from NBC’s shows like “Heroes,” “The Office” and “To Catch a Predator”.
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